Privacy Policy

Last Updated: May 26, 2025

RouteCard ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website routecard.shop, use our mobile application, or use our transport card services (collectively, the "Service").

Please read this Privacy Policy carefully. By accessing or using our Service, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service.

1. Information We Collect

We collect several types of information from and about users of our Service, including:

1.1 Personal Information

When you register for an account, purchase a card, or contact us, we may collect personal information such as:

• Name
• Email address
• Phone number
• Mailing address
• Payment information (processed securely through our payment processors)
• Date of birth (for age verification and special fare eligibility)
• Profile picture (optional)

1.2 Usage Information

We automatically collect certain information about your device and how you interact with our Service, including:

• IP address
• Device type and operating system
• Browser type
• Time and date of visits
• Pages viewed
• Time spent on pages
• Referring website
• Click-stream data

1.3 Travel Information

When you use your RouteCard, we collect information about your journeys, including:

• Entry and exit locations
• Time and date of travel
• Type of transport used
• Fare charged

2. How We Use Your Information

We use the information we collect for various purposes, including to:

• Provide, maintain, and improve our Service
• Process transactions and send related information
• Create and manage your account
• Send administrative information, such as updates, security alerts, and support messages
• Respond to your comments, questions, and requests
• Provide customer support
• Send promotional communications, such as special offers or other information we think you may find interesting (if you have opted in to receive such communications)
• Monitor and analyze trends, usage, and activities in connection with our Service
• Detect, prevent, and address technical issues, fraud, or illegal activity
• Improve our website, products, services, marketing, and customer relationships

3. How We Share Your Information

We may share your information in the following circumstances:

3.1 Service Providers

We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work.

3.2 Transport Authorities

We may share travel information with relevant transport authorities for operational purposes, fare calculation, and service improvements.

3.3 Business Transfers

If we are involved in a merger, acquisition, financing, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

3.4 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

3.5 Protection of Rights

We may disclose your information to protect the rights, property, or safety of RouteCard, our customers, or others.

4. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

5. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, such as:

• The right to access the personal information we have about you
• The right to request correction of inaccurate personal information
• The right to request deletion of your personal information
• The right to object to or restrict processing of your personal information
• The right to data portability
• The right to withdraw consent

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below.

6. Cookies and Similar Technologies

We use cookies and similar tracking technologies to track activity on our Service and hold certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

For more information about the cookies we use, please see our Cookie Policy.

7. Children's Privacy

Our Service is not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we will take steps to remove that information from our servers.

8. International Data Transfers

Your information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

If you are located outside the United Arab Emirates and choose to provide information to us, please note that we transfer the data to the United Arab Emirates and process it there.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• By email: [email protected]
• By phone: +971 4 412 3456
• By mail: Emirates Towers, Sheikh Zayed Road, Dubai, United Arab Emirates