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Cookie Policy

Last Updated: May 26, 2025

This Cookie Policy explains how RouteCard ("we", "us", or "our") uses cookies and similar technologies on our website routecard.shop (the "Website") and our mobile application (the "App"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

Please read this Cookie Policy carefully. By continuing to browse or use our Website or App, you agree to our use of cookies and similar technologies as described in this Cookie Policy.

1. What Are Cookies?

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners.

Cookies allow a website to recognize your device and remember if you've been to the website before. They can be used to store your preferences, remember your settings, analyze how you use the website, and personalize content.

2. Types of Cookies We Use

We use the following types of cookies on our Website and App:

2.1 Essential Cookies

These cookies are necessary for the Website and App to function properly. They enable basic functions like page navigation, secure areas, and shopping cart functionality. The Website and App cannot function properly without these cookies.

2.2 Preference Cookies

These cookies enable the Website and App to remember information that changes the way the Website behaves or looks, like your preferred language or the region you are in.

2.3 Analytics Cookies

These cookies help us understand how visitors interact with the Website and App by collecting and reporting information anonymously. This helps us improve the Website and App based on user behavior.

2.4 Marketing Cookies

These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.

3. Specific Cookies We Use

Cookie Name Type Purpose Duration
_rc_session Essential Maintains user session state across page requests Session
_rc_csrf Essential Helps prevent Cross-Site Request Forgery attacks Session
_rc_preferences Preference Stores user preferences such as language and region 1 year
_rc_ga Analytics Used to distinguish users for Google Analytics 2 years
_rc_gat Analytics Used to throttle request rate for Google Analytics 1 minute
_rc_fbp Marketing Used by Facebook to deliver a series of advertisement products 3 months

4. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Website and App, deliver advertisements on and through the Website and App, and so on.

These third parties may include:

  • Google Analytics (for website analytics)
  • Google Ads (for advertising)
  • Facebook (for advertising and social media features)
  • Payment processors (for secure payment processing)

5. Similar Technologies We Use

In addition to cookies, we may use other similar technologies on our Website and App, such as:

5.1 Web Beacons

Small graphic images (also known as "pixel tags" or "clear GIFs") that may be included on our Website, App, and email messages. Web beacons typically work in conjunction with cookies to identify our users and user behavior.

5.2 Local Storage Objects

We may use local storage objects (LSOs) such as HTML5 to store content information and preferences. Various browsers may offer their own management tools for removing HTML5 LSOs.

6. How to Control Cookies

You can control and/or delete cookies as you wish. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

To opt out of being tracked by Google Analytics across all websites, visit https://tools.google.com/dlpage/gaoptout.

7. Your Cookie Choices on Our Website

When you first visit our Website, you will be presented with a cookie banner that allows you to accept or reject cookies. You can change your cookie preferences at any time by clicking on the "Cookie Settings" link in the footer of our Website.

You can choose to accept all cookies, only essential cookies, or customize your preferences for different types of cookies.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

9. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

  • By email: [email protected]
  • By phone: +971 4 412 3456
  • By mail: Emirates Towers, Sheikh Zayed Road, Dubai, United Arab Emirates
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RouteCard is the leading universal card for public transport in the UAE, offering seamless travel across all transport networks with a single card.

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